What's in the Closet??

This quote has been attributed to the great Ralph Waldo Emerson. Actually, he said something different, and the quote was cobbled together by a smart advertising man, decades after Emerson lived.
But small business owners can learn a lot from this quote. For example… (more…)

Most small business owners, when they think of marketing, think

Cold calling to set up appointments and sell is one of the hardest and most aggravating ways to make a living, if you do it the way most people teach. I

Almost every large sales organization has motivational sales meetings, company picnics, awards, recognition, company songs, sales slogans, and annual conventions. Do these things work, and why? (more…)

At the beginning of any selling career, there are opinions by people who don

Should you be open every day? Should you close at noon on Saturday? There is actually a way to figure this out. Your Profit Per Hour will shoot straight up, and it won

Cold calling can be done in person or on the phone. Most salespeople avoid it like the plague. But it has benefits, and there is a method to the madness. (more…)

Wouldn

I learned this technique twenty years ago from a small retailer in Barberton Ohio. It literally brought…not prospects, but buyers into his store every day. Here

We have all had ads lose money. But there are advertisers out there who run ads that nearly always produce a profit. Here are the reasons ads fail, and how to make them profitable. (more…)