Phase One Complete
Phase One of the update to the main site is now complete. The home page and the department pages have all been updated. There are no more banners visible on any of these pages.
Along the way I found several of the programs that I had been participating in had been discontinued or changed. Several of the merchants had changed affiliate networks. There were many broken links in the banner farms.
The next phase will be a bit more work. I have over one hundred info pages, most of which will need to be rewritten. Then there are a few merchants for whom I had never written an info page. These will need to be written up. Of course, some of the original pages are no longer needed, but I will still be formulating around one hundred pages of content for the ‘More Info’ section. I will also be installing the comment system and requesting readers to post their impressions of the sites and to suggest other favorite sites for possible inclusion in my lists. I will develop a new starter page for the info pages and future content pages.
The info pages are necessary to the site plan, but it is the future content pages that are the key to success for the site. When producing the content pages I will be paying attention to basic SEO principles. That will mean keyword research and optimized pages to try to rank some of the pages in the search engines. I will also make some posts on this blog that will also contribute to the content on the site.
The rewriting of the info pages and a few other site tweaks will constitute the major update to the site. The addition of content will be an ongoing effort as well as some external site promotion. I hope to have this site in a decent position for the fall season, so it is important to get the major work out of the way now.
Do you have any suggestions about The Closet Online site? What do you think of the current color scheme (note: the blog is still the old color scheme as of this writing)?
Thanks!
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Tags: No More Banners, Update Phase One